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Management Team

Ma Xiuhui

Chief Executive Officer
Ma Xiuhui, born in 1971 in Zhejiang, Jinyun, founded OPPLE in 1996 in Guzhen, Zhongshan. She is the public face of the company and has been crowned lighting queen of China by major news outlets.

Wang Yaohai

Wang Yaohai, born in 1967 and graduate of CEIBS is the co-founder of OPPLE and husband of Xiuhui Ma. He has been Chairman of OPPLE Zhongshan since June, 2006 and was newly voted as Executive Director in March 2021. He also has been Chairman of OPPLE Lighting since October, 2008.

Han Lu

Chief Marketing Officer
Ms. Han Lu obtained a master's degree in business administration from Tsinghua University. Ms.Han Lu served in Transsion Holdings Mengniu Group,Samsung(China), Publicis Group and other companies.She has nearly 20 years of brand strategy planning and management experience.

Hu Huifang

Director of Manufacturing Supply Chain
Hu Huifang served as Production Supervisor, Production Manager, Purchasing Executive Manager, Senior Manager, and Production Director of OPPLE Zhongshan from June 1999 to December 2011. From January 2012 to August 2016, she was Director of Production Department of Opple Zhongshan. From August 2016 to October 2018, she served as Purchasing Director of Outsourcing Management Center. Since November 2018, she has been Project Director of Manufacturing Supply Chain. Since June 2018, she has been Chairman of the Supervisory Board.

Jeroen Janssen

General Manager – Europe
Jeroen Janssen, graduate of the Haarlem School of Business Management in International Business Management in 1996, has extensive experience in lighting and most recently served as the Managing Director of Philips Lighting for Sub-Saharan Africa. Jeroen Janssen joined OPPLE to lead the company’s international expansion in Europe.

Ma Zhiwei

CHO/Vice President of Product and Solution Center
Ma Zhiwei served as Director of Supply Chain and CFO of OPPLE Zhongshan Plant from August 2006 to December 2010. From March 2011 to April 2020, he was Vice President of OPPLE Supply Chain Management Center and Vice President of Outsourcing Management Center. He is now Vice President of Human Resources and Administration Center, and Vice President of Product and Solution Center. Since May 2020, he has been a member of the board of directors.

Han Xingzai

General Manager—International Business Unit
Han Xingzai graduated from Southwestern University of Finance and Economics with a bachelor's degree in 2003. Before joining OPPLE, he worked for Haier Group and has nearly 18 years of overseas market planning and management experience.

Chen Xinle

Chief Information Officer
Mr. Chen Xinle graduated from Shandong University majoring in information managementand information system witha bachelor's degree in management. He has 19 years of information management experienceand has served as Supply Chain Consultant Director of SIE Consulting Co., Ltd., Senior Consulting Manager of IBM, Chief Data Expert&IT Minister of Midea Group,etc.